Signal Media is a monitoring tool that helps PR and Comms to track the news about their company, competitors or the industry they are interested in. It is also useful for brand reputation and crisis management. We help users to be more efficient by analysing their common working patterns and workflows.

They have such variety of needs that gathering all the solutions in one product sounds almost impossible. We also wanted to take a risk and challenge what they are used with and what is better for them.

Searching

Searching for the relevant information is part of the main process. We worked on making the search visible enough so they don't have to find it.

As starting a new search or editing a search was pretty similar and confused users many times. That's why we ended up with a big blue button to start a new search.

If people wants to narrow down their search they can use filters and add more keywords.

Interface

The overall design is modern and clean to support our claim for being different and ahead of Signal's competitors. We simplified the look and reduced the amount of style to keep the UI modular and consistent. The aim is to make the interface looks familiar and easy to use in any context. The overall experience is thought for being the place where their work is not anymore "work". In terms of design we like how people feel and react when they see or use Bang & Olufsen product. They want to see it closer, touch it, play with it and be happy! We wanted our user feel the same. Now it can sounds cheesy but that was what we were aiming for.

Coverage report

Something PRs have to do in a daily, weekly and monthly basis. The interface aims to increase the efficiency by adding the right amount of flexibility. Users wants to customise the report at their convenience but we didn't want to add complexity. The most important information is the articles that's why we made it easy to edit stories. In a secondary phase they might want to add comments, separations or images.

Alert settings

Once the users have set their own feeds, they might only want to receive corresponding email alerts so that they don't need to launch Signal. Instead they'll receive this daily email.

Before / After

We wanted to avoid popups and drop down menu because we want them to have a quick overview. Also it wasn't necessary to hide the most needed actions within that page. Set up the time, the frequency, the relevant stories and how they want the emails content.